代写Marketing Principles Assessment Details帮做R程序

Marketing Principles Assessment Details

Continuous assessment 15%

Participation - 5%

Short Quizzes - 10%

This assessment is split between participation and your results on the short quizzes. Your teacher will record your verbal participation in the classes over the trimester and will allocate up to 5% based on this.

There are many ways to contribute to class such as, ask a question, read out your weekly quiz answers, give an opinion, show agreement or disagreement or ask for more information on a topic.

Classes from weeks 3 to 10 will feature very short quizzes based on the previous week’s lecture content. You can receive up to 10% of marks based on doing these. The quizzes will be ‘short answer’ or multiple choice questions and will be marked in the class. Your best five of these will count towards full marks. The quizzes will be conducted during the class in weeks 3 – 10. There are no make–up or supplementary quizzes.

Assignment 1: Article Analysis 10%

Length: 450 words Due Week 5

Task Description

Choose one of the articles found in the Article Folder on the course home page.

Explain how the situation in the article is connected to a topic in this course. For example, an article might discuss how a company is gathering or using market research. Outline what the company is reportedly doing and then relate this to the course content on market research. Your assignment could explain, based on the course content, why the company is doing this in a particular way and what the company is doing similar to, or different from, the material presented in lectures and the textbook. Be careful that you do not simply describe or repeat the content of the article. Your assignment is not a summary of the article but shows how marketing concepts are at work in the organisation you read about. An example assignment is available on the course website.

Submission instructions

Submit your assignment through Turn It In on the course site.

Assignment 2: Group Assignment 25%

Group Report - 15%

Length: 1,550 words Due Week 11

Task Description

Many businesses require their management team to prepare a professional report and PowerPoint presentation on a current marketing activity facing their company.

As a group, prepare and write a professional report on the marketing activity undertaken by a real company in the last 12 months that your group will also discuss in your oral presentation.

The group report will assess your ability to communicate your findings and analysis in the form of a professional document that would be appropriate for the consideration of a management panel.

A suggested approach for researching the information your group will need is to:

●   Identify a company that has been involved in a marketing activity, e.g. the launch of a new product, advertising, other communications such as sponsorship announcements or press releases, strategic changes, distribution and marketing channels, response to competitor activities.

●   Look through your textbook and lecture notes to make sure this marketing activity has been discussed.

●   Check that there is enough public information available about the activity and what the company has done in response. Local businesses may be easier to find information about.

●   Look at the company’s web pages, annual reports, articles in the press, etc. if they were written in the last 12 months to help you decide. However, please do not make personal contact with the company unless you work there or it is owned by a family member or a friend.

Example of activity and international company

Intel is getting ready to launch its new Skylake. You can read the press releases about the development of Skylake and the marketing strategy on the Intel website. You could relate this to Chapter 13 where marketing strategy is discussed, or to Chapter 9, where pricing is discussed.

Example of activity and local company

A new store is opening in Adelaide. There have been several articles and media releases about it in the newspaper and online. Your group decide to make a site visit. You could relate this event to segmentation (geographical location or type of person the merchandise is aimed at) or the way news about the new store was communicated to the public.

Group assignment structure

Introduction (150-200 words)

●   Give a general description of the company

●   Outline the specific marketing activity to be examined but avoid going into any details. Include the time when it began

Body (300-350 words)

●   Give a detailed description of the marketing activity

●   Summarise the part of the textbook (use page numbers) and lecture that are exemplified by this marketing activity

Note: There may be several parts of the textbook and lecture that are relevant, but choose the ONE that is the most relevant and discuss this in detail.

Comparison and Recommendations (700-800 words)

●   Compare what the company is doing with what the textbook and lecture consider to be effective

●   Make recommendations about what the company could have done differently and what the outcome of these differences might have been

●   Use these questions to guide you:

-     What are the key differences?

●   Why are there these differences? Why is the text different?

-     What was the company trying to achieve? Why?

-     How effective were the company's actions?

-     Would following the theories outlined in the textbook and lecture have changed the outcome?

Conclusion (150-200 words)

●   Summarise the overall analysis

Submission instructions

Submit your assignment through Turn It In on the course site.

Group Presentation - 10%

Length: 15 minutes in class Week 10

Task Description

Many businesses require their management team to prepare and deliver a professional

PowerPoint presentation on a current marketing activity facing their company. As a group, prepare and deliver a 15-minute presentation using PowerPoint on the marketing activity and company that you have discussed in your group report. Follow the group assignment structure for your presentation.

Submission instructions

Assessment is based on the performance of your group in class.

Feedback on assignments

A copy of the feedback forms are provided on the course site.

Examination 50%

Held during exam period

Task Description

The exam assesses course material covered during the study period. The exam will be three

(3) hours long and will consist of:

●   multiple choice questions

●   short answer questions

●   case study questions